About
An international executive, now advising CEOs
More than 25 years of executive experience across Europe, Asia and the Americas. Now based in Boston, USA, Béatrice has also worked directly from Europe and Asia.
Béatrice Thouveny, founder
- CEO Advisor with more than 25 years of international executive experience across Europe, Asia and the Americas. Former General Manager North America at Technis, Corporate Marketing Director at NFI Corp., and marketing leader at Samsung Electronics, NEC and Acer. Today, she works alongside CEOs as a trusted partner, and is a key international player in the chamber of commerce network (CCI), sitting on the board as a Board Director of the French-American Chamber of Commerce, New England (FACCNE). Based in Boston, she has also worked directly from Europe and Asia.
Country management
Marketing leadership
Business development
Product development & sourcing
Product roadmaps, leading product development and manufacturing teams
Board Director, CCI (FACCNE)
P&L and team leadership
Media budgets and multi-million-dollar product launches
MBA in Marketing
Languages: French, English, Dutch (fluent); German, Spanish, Italian
Based in Hingham, Massachusetts
Career
From global corporations to scale-ups
Today · CEO Advisor, Baliostar Boston area, USA
Advising CEOs and leadership teams on international growth, marketing, sales and operations. Also CEO Advisor and Acting CMO at Académie des Arts de Vivre (AAV), a luxury travel agency (since March 2026).
General Manager North America, Technis Boston · 2020–2026
Established and led the US operations of the Swiss AI and smart-spaces scale-up: sales office covering the USA, Canada and Mexico; finance, sales, legal, marketing and partnerships; projects including the Olympic Games Paris 2024 and Milano Cortina 2026, the Super Bowl, NASCAR events and Amazon.
Corporate Marketing Director, NFI Corp. New Bedford, MA · 2016–2020
Led the NFI Corp. and Design Mark rebrandings and the sales and marketing strategy for Flexible Pack, a company launched from scratch. Named a 2019 Providence Business News “Woman to Watch”.
Samsung Electronics, NEC, Acer Europe & Asia
Senior marketing and product roles, including BTB Marketing Manager and Senior Product Marketing Manager at Samsung Electronics, and Marketing Manager at Acer during a complete rebranding. Built product roadmaps with product development and manufacturing teams, managed media budgets and led multi-million-dollar product launches.
Where she has done business
International footprint
Each point marks a country where Béatrice has worked. Now based in Boston, USA, she has also lived and worked directly from Europe and Asia, not just travelled there.
Iceland Ireland United Kingdom Portugal Spain France Belgium Netherlands Luxembourg Germany Switzerland Austria Italy Malta Denmark Norway Sweden Finland Estonia Latvia Lithuania Poland Czechia Slovakia Hungary Slovenia Croatia Romania Bulgaria Greece Cyprus China South Korea Taiwan USA Boston Canada Mexico
Europe: All European countries
Asia: China · South Korea · Taiwan
Americas: USA · Canada · Mexico
Based in Boston area, USA · formerly Europe & Asia