Services
A trusted partner at the top table
One senior advisor, directly involved, who combines executive-level advice with hands-on execution, typically over a long-term partnership.
CEO Advisory
Béatrice works alongside CEOs and leadership teams as an independent, senior sparring partner, helping them clarify direction, accelerate performance and navigate critical growth phases.
Strategic direction and priorities
Market entry and international expansion decisions
Organisation and team structuring
Preparation of key decisions with
Béatrice works alongside CEOs and leadership teams as an independent, senior sparring partner, helping them clarify direction, accelerate performance and navigate critical growth phases.
Strategic direction and priorities
Market entry and international expansion decisions
Organisation and team structuring
Preparation of key decisions with the leadership team
Board-level perspective, drawing on her role as Board Director of FACCNE
Marketing
Marketing-led growth, from brand to launch
From global brands such as Samsung and Acer to scale-ups and luxury travel, she has defined global marketing strategies and repositioned brands, and has run complete rebrandings.
Brand positioning, identity and rebranding
Go-to-market strategy for new markets and products
Media budget management
Marketing-led growth, from brand to launch
From global brands such as Samsung and Acer to scale-ups and luxury travel, she has defined global marketing strategies and repositioned brands, and has run complete rebrandings.
Brand positioning, identity and rebranding
Go-to-market strategy for new markets and products
Media budget management
Product launches with multi-million-dollar budgets
Fractional or acting CMO leadership, as she does today at AAV
Sales
Building sales engines across borders
At Technis, she created and developed the North American sales office, covering the USA, Canada and Mexico, and secured high-profile contracts in the event industry.
Sales strategy and alignment with marketing
Creation and development of international sales offices
Business development and strategic p
Building sales engines across borders
At Technis, she created and developed the North American sales office, covering the USA, Canada and Mexico, and secured high-profile contracts in the event industry.
Sales strategy and alignment with marketing
Creation and development of international sales offices
Business development and strategic partnerships
Major-account and partnership contracts
Sales tools, CRM and processes
Operations
Turning strategy into results
As a general manager, she has overseen finance, sales, legal, marketing and partnerships, and led the teams that deliver.
P&L management
Team building and structuring
Product roadmaps with product development and manufacturing teams
Product development and sourcing
Processes, KPIs and operational tools
How we work
A long-term partnership
Not a one-off report: senior, hands-on support alongside the leadership team, from diagnosis to measurable results, typically over 6 to 24 months.
Proposed engagement model
01 Diagnose
Audit of strategy, markets, organisation and performance.
02 Design
Clear priorities and a roadmap shared with the executive team.
A long-term partnership
Not a one-off report: senior, hands-on support alongside the leadership team, from diagnosis to measurable results, typically over 6 to 24 months.
Proposed engagement model
01 Diagnose
Audit of strategy, markets, organisation and performance.
02 Design
Clear priorities and a roadmap shared with the executive team.
03 Execute
Hands-on support and steering alongside your teams.
04 Measure & adjust
Regular reviews against agreed KPIs, and course corrections.
Sectors
Who we work with
Innovation & Growth
New Tech & Start-ups
AI, data and technology companies moving from founder-led sales to a structured, international organisation.
US market entry and sales office set-up
Go-to-market and positioning
Scaling teams and operations
Premium Experiences
Luxury Travel & Hospitality
Luxury and experience brands that want to reach an international, high-end clientele.
International marketing and branding
Brand positioning and storytelling
Partnerships and business development
Large Groups
Business units launching new products, regions or transformation programmes, drawing on her years at Samsung, NEC and Acer.
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