Case studies and selected references

New tech · Printing & graphics

New Bedford, MA · 2016–2020

Corporate Marketing Director for the NFI Corp. companies (NFI, Design Mark, Flexible Pack, Concierge In Print).

• Led the rebranding of Nameplates For Industry into NFI Corp.: name, logo, colour scheme and tagline

• Led the complete rebranding of Design Mark Industries after its acquisition by NFI

• Created and implemented the sales and marketing strategy for Flexible Pack, a company launched from scratch

• Aligned sales and marketing; built and coached a team of six; developed sales and operations tools

Named a 2019 Providence Business News “Woman to Watch” (creative services).

New tech · AI & smart spaces

Boston, MA · 2020–2026

General Manager North America for the Swiss scale-up specialised in people counting and space analytics.

• Created and developed the sales office covering the USA, Canada and Mexico

• Oversaw finance, sales, legal, marketing and partnerships; built and managed the team

• Strong positioning in the event industry: Olympic Games Paris 2024 (incl. Club France, up to 40,000 visitors a day), Milano Cortina 2026, Super Bowl and NASCAR events

• Key partnerships including Amazon

Technis is also committed to Los Angeles 2028.

Luxury travel & hospitality

Paris / USA · 2026–present

CEO Advisor and Acting CMO for a luxury travel agency creating tailor-made itineraries and once-in-a-lifetime experiences.

• International marketing strategy and branding

• Brand positioning and go-to-market initiatives

• Business development and strategic partnerships

Executive-level marketing leadership for a premium experience brand.

Company creation & brand launch

Co-founding support

Helped create the company and take it from idea to market-ready brand.

• Defined the company's positioning

• Created the logo and visual identity

• Produced the brand content

• Designed the strategic development plan

• Integrated the CRM to support sales from day one

A complete brand and commercial foundation, built from scratch.

Olympic Games

Paris 2024 and Milano Cortina 2026 projects, secured while leading Technis in North America.

Formula 1

Large-scale marketing partnerships in Formula 1.

Disney

Led a major contract.

Relais & Châteaux

Led a major contract.

Groupe Accor

Partnership contract.

Paris 2024 · Milano Cortina 2026 · Super Bowl · NASCAR · Amazon · Formula 1 · Disney · Relais & Châteaux · Accor · Samsung · NEC · Acer