International CEO AdvisoryAbout
An operator’s experience. A CEO’s perspective.
More than 25 years across international businesses, from global technology groups to fast-growing companies. Today, that experience is dedicated to helping CEOs make decisions and deliver results.
Founder
Béatrice Thouveny, founder
Béatrice Thouveny brings together strategic leadership and practical execution. Her career spans international marketing and product leadership at Samsung Electronics, NEC and Acer, corporate marketing at NFI Corp., and general management in North America at Technis. Through Baliostar, she works directly with CEOs on growth, market entry, commercial performance and organizational priorities. Her approach is personal, pragmatic and grounded in experience running businesses—not only advising them.
- Country management
- Marketing leadership
- Business development
- Product development & sourcing
- Product roadmaps, leading product development and manufacturing teams
- Board Director, CCI (FACCNE)
- P&L and team leadership
- Media budgets and multi-million-dollar product launches
- MBA in Marketing
- Languages: French, English, Dutch (fluent); German, Spanish, Italian
- Based in Hingham, Massachusetts
Career
From global corporations to scale-ups
Advising CEOs and leadership teams on international growth, marketing, sales and operations. Also CEO Advisor and Acting CMO at Académie des Arts de Vivre (AAV), a luxury travel agency (since March 2026).
Established and led the US operations of the Swiss AI and smart-spaces scale-up: sales office covering the USA, Canada and Mexico; finance, sales, legal, marketing and partnerships; projects including the Olympic Games Paris 2024 and Milano Cortina 2026, the Super Bowl, NASCAR events and Amazon.
Led the NFI Corp. and Design Mark rebrandings and the sales and marketing strategy for Flexible Pack, a company launched from scratch. Named a 2019 Providence Business News “Woman to Watch”.
Senior marketing and product roles, including BTB Marketing Manager and Senior Product Marketing Manager at Samsung Electronics, and Marketing Manager at Acer during a complete rebranding. Built product roadmaps with product development and manufacturing teams, managed media budgets and led multi-million-dollar product launches.
Where she has done business
International footprint
Each point marks a country where Béatrice has worked. Now based in Boston, USA, she has also lived and worked directly from Europe and Asia, not just travelled there.
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