International CEO AdvisoryServices
Strategic advice. Commercial momentum. Operational delivery.
Baliostar works directly with CEOs on the decisions and execution that shape international growth, connecting strategy, marketing, sales and operations rather than treating them as separate silos.
Strategy meets execution
At the table. In the business. Across markets.
The strongest advice comes from understanding how decisions are implemented. Baliostar works alongside leadership teams to connect ambition with the people, systems and commercial execution needed to grow.
Discuss your prioritiesWhen CEOs call Baliostar
Critical moments call for experienced leadership
Build a credible go-to-market plan, local partnerships and commercial operations.
Align teams, priorities and processes as complexity increases.
Access senior marketing and commercial leadership without an immediate permanent hire.
A trusted partner at the top table
CEO Advisory
Béatrice works alongside CEOs and leadership teams as an independent, senior sparring partner, helping them clarify direction, accelerate performance and navigate critical growth phases.
- Strategic direction and priorities
- Market entry and international expansion decisions
- Organisation and team structuring
- Preparation of key decisions with the leadership team
- Board-level perspective, drawing on her role as Board Director of FACCNE
Marketing-led growth, from brand to launch
Marketing
From global brands such as Samsung and Acer to scale-ups and luxury travel, she has defined global marketing strategies and repositioned brands, and has run complete rebrandings.
- Brand positioning, identity and rebranding
- Go-to-market strategy for new markets and products
- Media budget management
- Product launches with multi-million-dollar budgets
- Fractional or acting CMO leadership, as she does today at AAV
Building sales engines across borders
Sales
At Technis, she created and developed the North American sales office, covering the USA, Canada and Mexico, and secured high-profile contracts in the event industry.
- Sales strategy and alignment with marketing
- Creation and development of international sales offices
- Business development and strategic partnerships
- Major-account and partnership contracts
- Sales tools, CRM and processes
Turning strategy into results
Operations
As a general manager, she has overseen finance, sales, legal, marketing and partnerships, and led the teams that deliver.
- P&L management
- Team building and structuring
- Product roadmaps with product development and manufacturing teams
- Product development and sourcing
- Processes, KPIs and operational tools
How we work
A long-term partnership
Not a one-off report: senior, hands-on support alongside the leadership team, from diagnosis to measurable results, typically over 6 to 24 months.
Proposed engagement modelDiagnose
Audit of strategy, markets, organisation and performance.
Design
Clear priorities and a roadmap shared with the executive team.
Execute
Hands-on support and steering alongside your teams.
Measure & adjust
Regular reviews against agreed KPIs, and course corrections.
Who we work with
Sectors
Innovation & Growth
New Tech & Start-ups
AI, data and technology companies moving from founder-led sales to a structured, international organisation.
- US market entry and sales office set-up
- Go-to-market and positioning
- Scaling teams and operations
Premium Experiences
Luxury Travel & Hospitality
Luxury and experience brands that want to reach an international, high-end clientele.
- International marketing and branding
- Brand positioning and storytelling
- Partnerships and business development
Large Groups
Business units launching new products, regions or transformation programmes, drawing on her years at Samsung, NEC and Acer.